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I hear it's damaging for the hair and isn't really suited for kinky hair. Lately cream eyeshadow is a thing. That or even tossing in eyeshadow with your gel or hair product of choice.
I thought it would be very drying to the hair when she first told me about it. I am not that bold so I cannot see every adding colored chalk to my hair but it was a trend I had not seen discussed on here before - apparently for good reason. 

Heard of it, never tried it because I have never seen it done on dark hair before that pic in the OP. Would definitely try it once, just because.